Sentral boosts brand awareness to secure corporate RFPs and chainwide agreements with Cendyn Corporate Sales
CHALLENGE
Sentral came to Cendyn seeking support in raising brand awareness among travel buyers, travel bookers, and decision makers to secure chainwide agreements with companies and secure more RFPs.
SOLUTION
After close collaboration with the Cendyn Corporate Sales team and leveraging their deep understanding of GDS business, Sentral was able to expand its required outreach to secure corporate RFPs and chainwide agreements with companies for their specific Sentral communities.
“The Cendyn Corporate Sales team are personable, professional and a pleasure to work with. They are efficient and show true commitment to their partnerships. They feel like a true extension to our sales team with their own investment and interest in Sentral’s growth and success.”
Lauren Predmore, Director of National Accounts, Sentral
RESULTS
Partnering with Cendyn allowed the Sentral team to significantly expand their brand outreach and secure chainwide agreements with over 20 companies. The Cendyn Corporate Sales team also helped Sentral increase their RFP acceptance count to 172 in 2024, an increase of 32% compared to 2023. Moreover, they also recently secured RFP acceptance with Meta, which was one of their big wins and a goal they had been pursuing for a long time.
FUTURE
After working with Cendyn to secure chainwide agreements and enhanced brand awareness for future RFPs, Sentral is excited to secure more corporate accounts and bookings via GDS.
“We hope to continue to work with Cendyn in securing more corporate accounts and bookings.”
Lauren Predmore, Director of National Accounts, Sentral
Sentral
About
Stay a night or longer. Sentral communities offer furnished turn-key apartment suites with flexible lengths of stay. With spacious turnkey apartments, coworking spaces, and premier amenities in destination cities nationwide, Sentral is centered around the way you travel.
